ASDA supermarket chain remove ‘Mental Patient’ halloween costume from sale

Supermarket chain Asda has apologised and withdrawn a Halloween outfit it was selling online as a “mental patient fancy dress costume”, after criticism.

The £20 item included clothing, fake blood, a mask and a fake meat cleaver.

Following criticism, including from one “stunned” mental health charity, the store offered “sincere apologies for the offence it has caused”.

It would be making a “very sizeable donation” to mental health charity Mind, Asda added.

In a statement on Wednesday evening, Asda, which is owned by US retail giant Walmart, said the sale had been a “completely unacceptable error”.

No kidding! If one in four UK adults will experience mental ill-health at some point in their lives, wouldn’t a little empathy be in order? That’s a quarter of your staff. And a quarter of your customers.

My postgraduate studies in Marketing never included a section on alienating and stigmatising your customers. Can’t think why.

Or maybe I can…


4 thoughts on “ASDA supermarket chain remove ‘Mental Patient’ halloween costume from sale

  1. Reblogged this on A is for Anxiety and commented:
    I woke up to hearing this reported on Radio 4 this morning. I suppose that I should see the silverlining that the media picked up on how srubbosh this was. But it highlights just how ingrained prejudice is against mental health issues in our society. As I also found highlighted here When will we learn, when will we ever learn?

  2. And this would be why I rant and rave and rail against the portrayal of the “average” mentally ill person. it really make me angry that the very first thing that gets reported when someone over here goes postal and shoots up a building or something is their mental health status, not a thing about the incident itself.

    And for a company to buy such an obviously prejudicial and stigma promoting costume is beyond.

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